YOUR AFM
ACTION PLAN
A Proven Roadmap to Navigate the American Film Market and Make Real Industry Connections
60 Day Money-Back Guarantee | Questions? 310-746-3868
Let’s be real for a sec... Most indie filmmakers show up at AFM like it’s speed dating.
No plan. No pitch. Just vibes. And then they wonder why nothing happens.
I’ve been going to the American Film Market for more than two decades.
I’ve closed real deals, built legit relationships, and leveled up my career—all because I stopped treating AFM like a party and started treating it like a business tool.
And now I’ve put all that experience into a video series called the American Film Market Roadmap. In it, you'll learn:
How to walk into AFM with a strategy (not just hope)
What to say—and more importantly, what not to say—to get meetings
Why buyers actually care (hint: it’s not your clever logline)
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
This isn’t some 12-week course that’ll collect dust in your inbox.
It’s 6 short, easy-to-digest lessons you can knock out in an afternoon. And by the time you’re done, you’ll have a real plan for what to do before you get to AFM, what to say while you’re there, and how to follow up after without being annoying.
Look, the industry doesn’t reward people who “hope things work out.”
It rewards people who show up prepared.
This is how you get prepared.
Six short, practical lessons—each designed to move you one clear step closer to distribution and funding:
Intro To AFM:
What exactly is the American Film Market? What happens there? Who’s in the room, and why should you care? If you’ve never been, this will demystify the whole thing and give you the inside scoop—without the intimidation.
AFM Basics:You’ll learn how the whole game works: how buyers think, what they’re looking for, and how to make sure your project doesn’t just get lost in the crowd.
Setting Goals:Walking into AFM without goals is like going to the gym and just... staring at the equipment. We’ll set specific, realistic goals that actually move your career forward—whether that’s finding a distributor, meeting investors, or both.
Market Education:Sure, you could spend $40,000 on film school... or you could show up at AFM and learn more in one week than most do in two years. I’ll show you which panels and sessions are worth your time, and which ones to skip so you can focus on building relationships that matter.
Pitching Projects:How do you talk about your film without sounding like every other desperate filmmaker in the room? You’ll learn how to clearly communicate the value of your project in 60 seconds or less. (Yes, even if pitching freaks you out.)
Career Leverage:We’ll go over the hidden wins that most filmmakers completely miss: credibility, networking, letters of intent, pre-sales leverage, momentum... all the stuff that helps you not just sell one movie, but build a real career.
Here’s what filmmakers have to say about Tom Malloy's courses:
"Tom’s willingness to share his experience so openly has definitely helped launch us on our way to producing our first feature film."
"Tom understands what it takes to close an investor and to even find them! He is an excellent teacher, and I highly recommend him."
"Getting the money is the most vital part of getting your film made. Without money, nothing can happen. Kudos to Tom Malloy."
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Clarity. Confidence. A Step-by-Step Plan To Make AFM Work For You.
After navigating the American Film Market for two decades — closing real deals, meeting real buyers, and getting movies distributed — I can tell you this: Filmmakers who succeed at AFM have a plan.
That’s why I created the AFM Action Plan. It’s a clear, no-fluff roadmap to help you walk into AFM knowing exactly what to do, who to talk to, and how to present your project in a way that gets attention.
No more awkward pitches. No more wandering the halls hoping to get lucky. Just a simple, proven system that gives you the confidence, and direction you need to turn AFM into a real opportunity for your film — and your career.
Frequently Asked Questions
Here are answers to the most common questions filmmakers ask about this course:
Will this help me if I’ve never been to AFM before?
Absolutely. This course was built with first-timers in mind. You’ll know exactly what to expect, how to prepare, and how to avoid the costly rookie mistakes that most filmmakers make their first time around.
How long does the training take?
It’s fast. You can finish the entire training in one afternoon. No filler, no fluff — just the essentials you need to walk into AFM with a plan.
Does this training cover how to follow up after AFM?
Yes. The last module shows you exactly how to turn your new connections into actual relationships—and how to keep the momentum going after the market ends.
Do I need a finished film to benefit from this?
Nope. Whether you’re pitching a finished project or just a killer script, this course will show you how to position your film the right way — even if you’re still in development or financing mode.
Is this only about AFM or will this also help at other markets?
While the training is focused on AFM, the strategies apply to just about any major film market or festival. You’ll learn how to pitch, follow up, and build real relationships — all of which are universal in this business.
Is this just theory, or will I get real strategies I can use?
No theory here. This is all based on what I’ve personally done to build a successful film career through AFM. You’ll get real, actionable strategies that you can start using the minute you finish the training.
What if I'm an introvert or hate networking?
That’s totally fine. This course isn’t about schmoozing or pretending to be someone you’re not. It’s about having a clear purpose, knowing who to talk to, and what to say when you do. You’ll walk in with confidence—even if you’re not a natural “networker.”
What if I’ve been to AFM before but didn’t get results?
Then this is perfect for you. If your last trip felt overwhelming, unproductive, or like you were just spinning your wheels, this roadmap will help you reset, refocus, and actually make your time count.
What if I can’t make it to AFM this year—should I still take the course?
Absolutely. Think of this like scouting a location before a shoot. You'll be fully prepped for when you do go, and you can even start building relationships in advance via email or online tools.
Is there a money-back guarantee if I don’t like the course?
Absolutely. You get a full 60-day money-back guarantee. Try it out risk-free. If it's not exactly what you're looking for, just let me know and I'll refund every penny—no hard feelings.
Ready to Crush It at AFM?
You don’t need a Hollywood agent. You don’t need to "know a guy."
You just need to show up with a smart plan, a clear strategy, and the confidence to make real moves—without wasting a second or a cent.
This course hands you the exact roadmap I’ve used to build a career, close deals, and turn industry events into actual opportunities.
Click below to get access. Watch it this afternoon. And walk into AFM like a pro.
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Questions? 310-746-3868